What Makes a Good Real Estate Investment? It Depends on Your Goals!

This is one of the most common questions mortgage brokers hear from homeowners and homebuyers. The honest answer is that there’s no one-size-fits-all solution. A “good” investment depends entirely on your personal objectives, financial situation, risk tolerance and long-term plans. Understanding your goal first is the most important step before purchasing any property.
Following are some considerations I make when determining what a good investment can look like for my clients, depending on their specific property goals.
Buying a home to live in
If you’re buying a property as your primary residence, it’s best not to view it strictly as an investment. Your personal home is first and foremost a lifestyle decision. Factors such as location, commute, schools and community often outweigh short-term financial returns. While homeownership can build equity over time, comparing buying versus renting should focus on affordability, stability and flexibility rather than projected appreciation alone.
Properties with a mortgage helper
Some homeowners look for properties with a secondary suite or rental unit to offset their monthly costs. A mortgage helper can significantly reduce your financial burden and improve cashflow. But it’s critical to understand zoning, rental regulations and – most important – tax implications. Rental income is taxable and expenses must be properly documented. Speaking with a tax professional before purchasing can help you avoid surprises.
Cash-flowing investment properties
For those focused on income generation, a cash-flowing property may be the goal. These typically require a larger down payment and are often found in smaller urban centres where purchase prices are lower and rental demand is strong. Some investors also explore inter-provincial opportunities. While this can be lucrative, it adds layers of complexity related to property management, financing rules and provincial tax differences.
Leveraging existing equity
Another option is leveraging the equity in your existing property to invest in real estate investment trusts (REITs). This approach provides exposure to real estate without the responsibilities of being a landlord. REITs can offer diversification and liquidity, but they also come with their own risks and tax considerations. This strategy should always be discussed with a qualified financial advisor.
Plan ahead and seek expert advice
Tax rules continue to evolve and real estate markets are constantly changing. What worked a few years ago may not be optimal today. Before making any real estate investment decisions, speak with a mortgage broker, tax accountant, financial planner and realtor early in the process. Careful planning and professional guidance can make the difference between a smart investment and an expensive lesson.
Wondering what a good real estate investment looks like for you? I’m here to help you navigate your options as well as refer other trusted professionals along the way. 604-788-8693 |
tanya@tanyatoye.ca




